June 16, 2011

It’s humans vs. machines in PPC search bid management

Pay Per Click (PPC) campaign management teams and marketers share an ongoing debate on the relevant importance of humans and machines in the process. Clickz.com’s Kevin Lee feels that this is not a black and white issue, and that other factors will probably dictate the appropriate level of automation vs. human involvement required.  [More]

Tags   ·  pay per click  ·  ppc  ·  bid management  ·  campaign management

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