One of the oldest marketing tools in memory
The one thing that seems to elude many marketers is the ability to attain - and maintain - customer’s interest in their brand over time. It is one thing to get customers to read one’s copy and click over to a website, respond to or forward an email to one’s friends, and Like, or Follow the brand message - it is much more difficult to maintain the interest going forward.
2 years ago - read more...
Tags · Word of mouth · WOM · Word of mouth Marketing Association · WOMMA · memetics · meme · soft innovation